We are seeking a superstar Creative Director with deep expertise in Below-the-Line (BTL) marketing to lead the creative vision for global brands from our New York hub. This is a role for a seasoned leader who understands the "real world" of marketing—how a conceptual spark survives the journey from a deck to the shelf, the store, and the street.
Leveraging an extensive agency background, you will lead multidisciplinary teams to create shopper, retail, experiential, and activation work.

Key Responsibilities

Creative Vision: Lead the vision for BTL campaigns across shopper, retail, POS, and experiential channels, ensuring ideas are strategically grounded and commercially viable.
Agency Leadership: Mentor and inspire a multidisciplinary team (design, copy, experience, and production), fostering a culture of high ambition and grounded craft.
Client Partnership: Act as a trusted senior advisor to global brands, leading presentations with authority and guiding stakeholders toward stronger creative outcomes.
Executional Integrity: Oversee the development of toolkits and activation frameworks, ensuring the "big idea" maintains its integrity through rollout and multi-market adaptation.
Execution & Craft: Maintain a deep understanding of production methods, materials, and retail constraints to ensure ambition never compromises feasibility.

Experience & Background

12+ years of agency experience, specifically within BTL, shopper, retail, or activation environments.
Senior Leadership: Proven track record as a Creative Director or Senior Creative Lead managing major brands and complex stakeholder groups.
BTL Mastery: Expert knowledge of POS, retail activation, experiential marketing, and integrated BTL campaigns.
Market Context: A strong New York agency background is highly preferred, with a deep understanding of how global brands operate in this space.
From Concept to Physical: A demonstrated ability to move work from a strategic brief to physical execution at scale.

Key Competencies

Creative Authority: A highly developed "eye" with the ability to make decisive, tasteful creative calls.
Strategic Instinct: The ability to turn complex shopper insights into simple, effective, and actionable creative solutions.
Client Influence: A persuasive, credible presence that can sell, defend, and strengthen the work.
Executional Fluency: A strong grasp of production, materials, and real-world retail constraints.

Why Apply? This role offers the opportunity to lead high-impact work for global brands. True craft, high levels of creativity and world changing design!

Apply Now