This is a role for a seasoned agency professional who understands the "real world" of the shopper, someone who can balance strategic ambition with the hard realities of delivery, keeping both clients and internal teams perfectly aligned.
Key Responsibilities
- Senior Client Leadership: Own high-level relationships, acting as a trusted advisor on shopper marketing and BTL activation strategies for major global brands.
- Strategic Guidance: Partner with creative and strategy teams to ensure briefs are framed correctly and programs are built to deliver against genuine shopper behaviors.
- Commercial Ownership: Manage the overall health of assigned accounts, including revenue, margin, and scope control, while identifying opportunities for organic growth.
- Internal Orchestration: Lead cross-functional teams across creative, studio, and production to ensure work is delivered to a consistently high standard—on time and on brief.
- Risk & Conflict Management: Anticipate project risks and resolve complex delivery issues decisively, maintaining a calm and authoritative presence under pressure.
- 10+ years of experience in shopper marketing, BTL, or integrated agency environments.
- Proven Leadership: Demonstrated success in a Senior Account Director role (or equivalent) managing large-scale, complex clients.
- Sector Expertise: A strong background in FMCG or retail is highly preferred.
- BTL Specialist: Deep knowledge of retail activation, POS, and the mechanics of point-of-purchase marketing.
- Agency Savvy: A solid understanding of agency economics and the lifecycle of moving a creative idea into physical execution.
- Strategic Advisory: The ability to elevate a client's brief and guide them toward more effective, impactful solutions.
- Commercial Acumen: Strong mastery of account profitability, scope management, and the "business of the agency."
- Collaborative Influence: A leader who earns respect across disciplines and brings disparate teams together to solve problems.
- Delivery Confidence: Decisive and grounded; you manage complexity without drama.