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Trade Marketing Account Director - NYC

We are looking for a highly organised Account Manager to join our NYC team. This role sits at the heart of our agency, acting as the vital link between our clients, creative teams, and production partners. You will be responsible for the day-to-day delivery of shopper marketing, retail POS, and below-the-line (BTL) activations. If you are someone who thrives on managing multiple moving parts, enjoys building client trust, and has a passion for seeing creative ideas come to life in the retail environment, this is the role for you. Key Responsibilities Account Stewardship: Support the day-to-day management of key accounts, acting as a reliable and professional point of contact for client briefs, updates, and feedback. Project Delivery: Manage BTL and trade marketing projects from initial brief to final completion, ensuring every asset is delivered on time and to a high standard. Workflow Coordination: Partner with internal creative and studio teams to keep projects moving, managing feedback loops and ensuring project documentation is impeccable. Risk & Scope Management: Track timelines and dependencies across multiple work streams, flagging potential risks to senior leadership before they impact delivery. Collaborative Growth: Work closely with Senior Account Directors to learn the nuances of account growth, shopper behaviour, and the balance between creative ambition and budget realities. Experience & Background 5+ years of experience in an agency, shopper marketing, or trade marketing environment. BTL Knowledge: Familiarity with POS, retail activation, or shopper-led campaigns. Client-Facing Skills: Proven ability to manage day-to-day client communications with confidence and clarity. Organisational Mastery: A track record of managing multiple projects simultaneously without losing sight of the details. Industry Context: Experience with FMCG or global retail brands is a significant plus. Key Competencies Clear Communication: Professional and persuasive when working with both clients and internal teams. Solutions-Oriented: A calm, "can-do" approach to problem-solving when timelines or priorities shift. Attention to Detail: Precision in tracking budgets, timelines, and technical requirements. Commercial Awareness: A developing understanding of agency economics and scope management. Why Apply? You’ll be part of a collaborative, NYC-based team that values teamwork, clarity, and the craft of getting great work into the real world.

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Account Director - NYC

We are seeking an experienced Senior Shopper Account Director to lead and grow key client relationships within a high-velocity BTL and shopper marketing agency environment. You will serve as the primary senior anchor for our clients, bringing the confidence, clarity, and commercial acumen required to navigate the complexities of modern retail. This is a role for a seasoned agency professional who understands the "real world" of the shopper, someone who can balance strategic ambition with the hard realities of delivery, keeping both clients and internal teams perfectly aligned. Key Responsibilities Senior Client Leadership: Own high-level relationships, acting as a trusted advisor on shopper marketing and BTL activation strategies for major global brands. Strategic Guidance: Partner with creative and strategy teams to ensure briefs are framed correctly and programs are built to deliver against genuine shopper behaviors. Commercial Ownership: Manage the overall health of assigned accounts, including revenue, margin, and scope control, while identifying opportunities for organic growth. Internal Orchestration: Lead cross-functional teams across creative, studio, and production to ensure work is delivered to a consistently high standard—on time and on brief. Risk & Conflict Management: Anticipate project risks and resolve complex delivery issues decisively, maintaining a calm and authoritative presence under pressure. Experience & Background 10+ years of experience in shopper marketing, BTL, or integrated agency environments. Proven Leadership: Demonstrated success in a Senior Account Director role (or equivalent) managing large-scale, complex clients. Sector Expertise: A strong background in FMCG or retail is highly preferred. BTL Specialist: Deep knowledge of retail activation, POS, and the mechanics of point-of-purchase marketing. Agency Savvy: A solid understanding of agency economics and the lifecycle of moving a creative idea into physical execution. Key Competencies Strategic Advisory: The ability to elevate a client's brief and guide them toward more effective, impactful solutions. Commercial Acumen: Strong mastery of account profitability, scope management, and the "business of the agency." Collaborative Influence: A leader who earns respect across disciplines and brings disparate teams together to solve problems. Delivery Confidence: Decisive and grounded; you manage complexity without drama. Why Apply? You will work within an agency that values clarity and collaboration, giving you the platform to influence strategy across multiple markets and channels while staying close to the craft of real-world impact.

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Creative Director - NYC

We are seeking a superstar Creative Director with deep expertise in Below-the-Line (BTL) marketing to lead the creative vision for global brands from our New York hub. This is a role for a seasoned leader who understands the "real world" of marketing—how a conceptual spark survives the journey from a deck to the shelf, the store, and the street. Leveraging an extensive agency background, you will lead multidisciplinary teams to create shopper, retail, experiential, and activation work. Key Responsibilities Creative Vision: Lead the vision for BTL campaigns across shopper, retail, POS, and experiential channels, ensuring ideas are strategically grounded and commercially viable. Agency Leadership: Mentor and inspire a multidisciplinary team (design, copy, experience, and production), fostering a culture of high ambition and grounded craft. Client Partnership: Act as a trusted senior advisor to global brands, leading presentations with authority and guiding stakeholders toward stronger creative outcomes. Executional Integrity: Oversee the development of toolkits and activation frameworks, ensuring the "big idea" maintains its integrity through rollout and multi-market adaptation. Execution & Craft: Maintain a deep understanding of production methods, materials, and retail constraints to ensure ambition never compromises feasibility. Experience & Background 12+ years of agency experience, specifically within BTL, shopper, retail, or activation environments. Senior Leadership: Proven track record as a Creative Director or Senior Creative Lead managing major brands and complex stakeholder groups. BTL Mastery: Expert knowledge of POS, retail activation, experiential marketing, and integrated BTL campaigns. Market Context: A strong New York agency background is highly preferred, with a deep understanding of how global brands operate in this space. From Concept to Physical: A demonstrated ability to move work from a strategic brief to physical execution at scale. Key Competencies Creative Authority: A highly developed "eye" with the ability to make decisive, tasteful creative calls. Strategic Instinct: The ability to turn complex shopper insights into simple, effective, and actionable creative solutions. Client Influence: A persuasive, credible presence that can sell, defend, and strengthen the work. Executional Fluency: A strong grasp of production, materials, and real-world retail constraints. Why Apply? This role offers the opportunity to lead high-impact work for global brands. True craft, high levels of creativity and world changing design!

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33 Talent is your integrated HR partner providing bespoke recruitment, HR consultancy and coaching services into digital, data and communications across APAC and the rest of the world.

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