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Digital Strategist/ Lead

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  • Published:

    23 days ago

  • Salary range:

    0 - 0

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The role:
  • Work with account team’s across each of its offices to plan, develop and execute comprehensive digital and online campaigns against a clear set of KPIs and evaluate effectiveness of campaign through analytics.
  • Collaborate and work alongside Account Managers, Directors and creative designers to oversee the delivery of ongoing client work. Ensure that each account team has the necessary skills and capabilities to deliver each digital scope of work.
  • Work with Account Directors to manage the quality and profitability for projects, identifying opportunities to upsell and grow client revenue.
  • Use data and analytic tools to deliver in-depth, actionable insights for clients and new business leads. Keep up-to-date with the latest developments in data and marketing optimisation and develop the agency’s capabilities in this area.
  • Support APAC offices on key new business opportunities and lead digital marketing/integrated marketing briefs.
  • Empower and share digital knowledge with colleagues and leadership to upskill the agency’s digital capabilities.
  • Proven track record of delivering successful campaigns integrating paid, search, lead generation, social and content strategies. Experience in multi-market or Greater China campaigns will be advantageous.
  • Ability to manage the strategic planning and execution of performance media channels including, but not limited to, search, display, programmatic, social media advertising, and media partnerships.
  • Strong project management skills and experience - managing budget, scope, timelines, risk and quality.
  • In-depth knowledge of the existing and emerging digital media landscape across a variety of platforms.
  • Existing relationship with key media players such as Facebook, Google, DSPs and other media players.
  • Expertise in analytics and measurement – able to use tools to deliver data and draw in-depth insights that can inform the development or optimisation of a strategic through the line communications programme.
  • Existing relationship and knowledge of key analytics and third-party platform partners to support with the delivery of any digital marketing execution such as social media listening, social media analytics, keyword analysis etc.