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Head of Copy

  • Location:

    Singapore

  • Sector:

    PR/Comms

  • Job type:

    Permanent

  • Job ref:

    3455334

  • Published:

    about 1 month ago

  • Salary range:

    8000 - 8001

  • Expiry date:

    2022-09-01

We are looking for a head of copy, to engage, inspire and guide the team and the clients whom we work with. A natural collaborator who loves to mentor and collaborate with others. Create innovative ideas and integrated creative solutions in close collaboration with your account, strategy and creative peers — often for real assignments and new business pitches, occasionally, proactively, to help grow our business, reputation and competency. We do need you to be a constant stream of innovation, story tell brand propositions with relevant consumer centric approach, develop consumer activities that excite others. You are responsible for presenting and selling the work to senior clients. You will lead and execute creative development and strategy, storytelling concepts, and establish the direction of the overall creative being developed for various projects. You carry a professional temperament and gravitas; are a passionate and magnetic presenter and a champion of people and agency initiatives.

Duties & Responsibilities
The Work
● Lead the creation of strong creative solutions and communication platforms . Manage the day to day responsibilities of accounts, multiple projects and deadlines
● Shape the general direction of work that is produced for clients and build presentation deck
● Identify the conceptual and strategic direction for various projects, and clearly present those ideas to the team and the client
● Provide the creative strategy and constantly push the craft of what we deliver - always striving to raise the bar
● Lead pitches and ensure the quality of work produced is in line with agency and client expectation
● Serve as a creative leader, ensure the continued growth of the team and mentor junior creatives from ideation to execution
● Independently produce original concepts from scratch accompanied with creative write-up, enhance ideas from clients and work with planners to determine the mechanics and engagement activities
● Foster a collaborative, positive culture and creative to drive innovation integrating tech
● To spot category trends and turn them in opportunities pushing boundaries for different clients/projects
● To provide blue sky ideas to drive white papers uncovering new business opportunities The People & Company
● Foster a collaborative, creative, positive culture and ensure the growth of individual team members
● Determine promotions, assignments, evaluations, and incentives for creative team members; Mentor and set the KPI and growth plan of the more junior members within the respective discipline
● Motivate your team, and be the glue that keeps teams going 
● Shape the general direction of work for a given client(s) and monitor teams to deliver beyond client’s expectations
● Define business opportunities and translate strategic insights into consumer-facing experiences
● Contribute to acquiring new business and grow existing accounts