A full-service brand and advertising agency with a focus on the premium and luxury sector. With 6 offices around the globe, Singapore is the regional hub for Asia Pacific and they have some of the most renowned luxury and premium automotive brands as clients.
The Role...
Our client is looking for a savvy, data-driven digital native who has a proven track record of using strategic thinking to position, articulate and engage various segments of consumers on digital platforms.
You are a specialist who understands the dynamics of omni-channel ecosystems within brand storytelling, and someone who can lead their newly formed content hub. This is a newly created role that reports to the Managing Director and will have an active role in shaping how the content hub integrates in, and adds value to the wider business.
- Manage and engage internal and client stakeholders effectively to bring out communications objectives.
- Drive strategic innovation and best practices across multiple media platforms, including display, video, search, mobile, social strategy, content and programmatic.
- Build compelling, data-driven customer and agency plans to achieve intended goals.
- Brainstorm with the team to bring comms campaigns to life (concept to execution).
- Lead a team of content specialist, social media managers and CRM specialist.
- Develop strategic viewpoint on content plan, and storytelling approaches for paid campaigns as well as always-on content for owned channels.
- Build knowledge of business, technology, consumer and trends to inform the direction of the content and provide context for communication initiatives for clients.
- At least 6-7 years of digital planning experience in a creative/media/digital agency, with demonstrable experience working on regional portfolios.
- A firm understanding of the digital marketing landscape and the value of data-driven insights in developing content and connection points across various data sets.
- Strong working and technical knowledge of media planning, with good understanding of digital landscape and how to deploy strategies across paid, owned and earned media.
- Experience in SEO tools and marketing. Google Analytics, Google Tag Manager or other experience in website reports and dashboards will be highly regarded.
- Experience in adbuy tools on social media and other programmatic tools.
- A keen understating of how CRM and customer journey mapping feed into content strategy frameworks.
33 Talent
33 Talent is your integrated HR partner providing bespoke recruitment, HR consultancy and coaching services into digital, data and communications across APAC and the rest of the world.
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