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Digital and Social Media Executive

  • Location:

    Singapore

  • Sector:

    Other

  • Job type:

    Permanent

  • Job ref:

    3550742

  • Published:

    29 days ago

  • Salary range:

    3700 - 4000

  • Expiry date:

    2023-02-05

Digital and Social Media Executive
The Digital and Social Media Executive will be responsible for day-to-day management of multiple digital marketing campaigns. This position will work with the digital marketing group and marketing teams to execute paid search, display, and social advertising strategies across multiple brands.
 
The ideal candidate will:
  • Demonstrate an ability and willingness to learn new skills independently
  • Possess the ability to communicate directly with clients, both verbally and in writing
  • Have a strong analytical background
  • Be detail oriented, highly organized, with a keen eye for consistency
  • Be able to work effectively in a collaborative team environment, and independently as required
  • Have a strong desire to learn and add value to the team
  • Be solutions oriented
  • Have worked within platforms including Google Adwords, Google Analytics, Google Tag Manager, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads, TikTok for Business
 
Responsibilities
  • At least 2 years of relevant experience
  • Developing, executing, and optimizing cutting-edge social and digital media campaigns from conception to launch
  • Working cross-departmentally to align campaign strategies and goals across clients
  • Providing ongoing actionable insights into campaign performance to relevant stakeholders
  • Defining, measuring, and evaluating relevant paid media KPIs
  • Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
  • Overseeing and managing the overall budget for paid media
  • Troubleshoot, problem solve, and find creative solutions to client-specific needs
  • Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
  • Conducting in-depth keyword and website research, ad grouping and audience targeting
  • Maintaining knowledge of industry best practices and new technologies
  • Create and deliver meaningful analytics and reporting to monitor and show progress