Updated: Oct 9, 2019
We interviewed Nadia Chan, the general manager of PR Communications.
KEY STATS: NADIA CHAN
Title: General Manager
Company name: PR Communications Pte Ltd
How long has your company been operating in Singapore: 27 years
Number of staff: 10
Key clients: Ohmyhome, Oakwood Studios Singapore, Bata, CANVAS Beauty, Aston Martin, Ducati
WHAT DOES YOUR COMPANY DO?
PR Communications is an independent lifestyle PR agency in Singapore which was established in 1990 by co-founders Eric Chan and Fatoma Alladin. Over the past 27 years of operation, our team of ten has continuously been inspired by the impact of effective communication and seeing how the programmes we put together, can influence a positive shift in the perception of a brand.
WHAT SETS PR COMMUNICATIONS APART FROM THE CROWD?
I often tell people that we are a team of young, A+ players who are willing to put our hearts and souls into the programmes that we design for our clients. We take our size in our stride and we know we can achieve amazing, award-winning campaigns for our clients!
WHAT DO YOU SEE AS SOME KEY EMERGING TRENDS IN THE INDUSTRY IN 2017 AND BEYOND?
When I first joined the industry, every area of the communication strategy was pretty much segregated; Publicity, Social Media, Digital. Today, as you and I both know, all aspects of communication have to align and gel well, to achieve a single goal. Consumers are taking in information across various channels, which definitely serve as an advantage for us to reiterate messaging and develop stronger brand relationships. However, I also believe consumers are becoming increasingly aware of paid engagements and sponsored gigs and are no longer as receptive as they used to be, to everything that they read.
WHAT DO YOU LOOK FOR WHEN HIRING GREAT TALENT TO JOIN YOUR TEAM?
Personality, personality, personality! We effectively sit in one big room for about 8 hours a day, 5 days a week. An individual’s energy means much more to me than his/her status or experience. Positive vibes from an individual can really lift the entire team’s spirit up. The only other pre-requisite to join #TeamPRComms is to have strong writing skills. Every other element of what we do every day, can be picked up along the way.
HOW EASY DO YOU FIND IT TO FIND AND RETAIN GREAT TALENT?
It is indeed difficult to find great talent who will complement your existing team. Hence, I make it a part of my daily routine to ensure that I do what I can to retain every single person on my team. Of course, people come and people go, but I hope when anyone does leave us, it is for great things that will help them in their own personal growth!
ANY PARTICULAR TALENT-RELATED ISSUES YOU FACE AS A COMPANY?
I would say the greatest issue we face is in finding out what each individual’s needs/goals are. If we can successfully map their responsibilities to this, we will never have to lose a great talent unnecessarily. My biggest challenge is really to keep the team motivated, and help them believe that what they do every single day, is meaningful and impactful.