THE POP AGENCY
Name: Tim Powell
Title: Managing Director
WHAT SETS YOUR COMPANY APART FROM THE CROWD?
Two things; creativity and relationships. We are part of BWM Dentsu, a creative brand agency, so the culture and expectation of thinking creatively for clients is baked into how we work.
When we pitch, we always talk about the warm and long-term relationships we form with clients. Some of our clients have been with us for more than a decade. That is driven by our ability to hold onto and nurture our staff which creates a virtuous circle of client satisfaction and trust.
CAN YOU DEFINE YOUR CULTURE?
We take our work seriously. We work hard on the things that clients value; listening, accuracy, timeliness, creativity and results. At the same time, there is plenty to laugh about in the business of PR. Most of all we are a team; we back each other up and genuinely enjoy working with each other. And this shows through in our positive client relationships.
WHAT HAVE YOU, AND DO YOU SEE AS SOME KEY EMERGING TRENDS IN THE COMMUNICATIONS INDUSTRY IN 2015 AND BEYOND?
I think the turf war over who should manage social and digital channels for clients is just getting started. Our experience is PR people make great community managers; we tend to have the right feel for how to nurture a social community and create content which resonates with the audience. But pure digital agencies and even creative agencies look at social strategy, content and community management as revenue they should be enjoying so they put themselves forward. So the re-invention of PR and the creation of a new normal in what PR agencies and other comms agencies do has a way to go.
WHAT DO YOU LOOK FOR IN GREAT TALENT?
We like people who are real, straight forward, and are good at articulating ideas. This is what our clients want; confident people who know what they are doing and have clarity about how things will roll out. We look for team work, pride in team results and pride in doing a good job for a client and helping us build The POP Agency.