This month we feature multi-channel digital creative agency Mind Carnival, to talk about the future of the digital & programmatic industry and what they look for in great talent.
Name: Karyn Krawford
Title: Managing Director
Company specialism: Media, Big Data, Advertising
Age of company: 3.5 years
Number of staff: 5-10
WHAT SETS YOUR COMPANY APART FROM THE CROWD?
High quality and transparent media campaigns and ability to provide full ad agency services at lower cost
CAN YOU DEFINE YOUR CULTURE?
Open, transparent and informed
WHAT DO YOU SEE AS SOME KEY EMERGING TRENDS IN THE DIGITAL AND/OR PROGRAMMATIC INDUSTRY IN 2015 AND BEYOND?
The ability to view ad impressions in Real Time is increasing and making the entire online advertising campaign process transparent. Also ads becoming more relevant across the board due to big data and ad tech platform capabilities. Big Data and it's technical sideliners may see less growth than is predicted because ethical matters are yet to be resolved and the speed of software development is unlikely to match the speed of supercomputing (as pointed out by Bill Gates). This means no singularity is likely to occur that brings any 'higher intelligence' with it and no evidence suggests otherwise.
WHAT DO YOU LOOK FOR IN GREAT TALENT?
Attitude. Behaviors can be changed but attitude is fundamentally set at the level it is at. Also education.