This month we sat down with Chris Hitchcock Managing Director at Switched on Media and asked him a few questions about what they look for in talent, and what he thinks will be the big Digital trends for 2015.
SWITCHED ON MEDIA
Name: Chris Hitchcock Title: Managing Director Company Specialism: Digital Age of Company: 8 years Key clients: Southern Cross Travel Insurance, Michelle Bridges 12WBT, People’s Choice Credit Union, Intel Security and Athletes Foot. Number of staff: 26
WHAT SETS YOUR COMPANY APART FROM THE CROWD?
Our people. It’s a cliché, but I truly believe they set us apart. Our goal as an agency is to make our clients more successful, and you need great people to do that. Over the years, we have handpicked some top talent from across the globe and those people are really making a difference..
We are performance focused; we look to align ourselves with the objectives of our clients and we will use any and all digital means at our disposal to achieve them. Everything we do as an agency is about providing solutions that deliver the best possible outcomes for our clients.
We work in partnership with clients from strategy to delivery, In order to solve problems and in doing so achieve measurable, business changing results. Our team are passionate about solving problems, I’m often in awe of some of thinking that comes out of the agency.
CAN YOU DEFINE YOUR CULTURE?
Fast paced, inclusive, progressive, and entrepreneurial. It’s a problem solving culture. We have 3 key values that define how we operate:
Keep it Simple
Make it Happen
Innovate and Progres
WHAT DO YOU SEE AS SOME KEY EMERGING TRENDS IN THE DIGITAL INDUSTRY IN 2015 AND BEYOND?
Greater complexity in user targeting (personal advertising). For some time we have been using data to build a clear picture of the wants and needs of the user. This allows brands to fully understand the customer and provide them with relevant and engaging content based on their interests, attributes and online behaviour. We are already doing this at a pretty granular level, and it’s becoming much more sophisticated. We’re not far away from a scenario where we can target the individual user with a timely, relevant message/ offer that is totally unique and targeting only them.
More use of disruptive technologies, meaning traditional businesses will need to adapt and adapt fast. Look at Uber as an example, go to the US and Uber isn’t the only solution in market. Expect to see this happen more and more across a range of verticals.
Continued growth in Social Commerce, with Instagram moving into the self-service ad space, we’re not far away form a click to order scenario on Instagram. Brands increasing marketing spend in targeting platforms where users spend their time. Facebook has already paved the way.
WHAT DO YOU LOOK FOR IN GREAT TALENT?
When interviewing, I’m more concerned with a candidates attributes than skill. Skill can be developed quickly, great attributes are more difficult to find.
We’re looking for attitude, adaptability, willingness to learn, motivation. Are they a self-starter? Are they a team player? These attributes are incredibly important to SoM.
We call ourselves a talent accelerant, we bring in talented people, they shine and quickly move up. Identifying attributes allows us to achieve that outcome.