I create connection. I’ve discovered my real passion lies in connecting with people to achieve their career and business goals. I thrive off working closely with business leaders to take their organisations to the next level and working with talented professionals to enable them to unleash their potential in their careers.
My experience lies within creating this connection throughout the marketing, media, digital, and tech industries and covers the entire ecosystem from vendors, agencies, publishers to brands from a B2B and B2C perspective, from local start-ups to global MNCs.
My expertise spans across Client and Account Services, digital media and digital marketing, commercial, client success, product, programmatic trading, data and analytics, from junior through director and C-suite.
Hailing from Vancouver, Canada and after a brief stint at ELLE magazine, I’ve spent the majority of my 7-year Singapore career in a specialist agency role where I worked my way through the ranks from Researcher, to Consultant to Head of Practice, then in a Director capacity.
I’ve had success across contingent, retained and project work and have built the inception team of FOX+ across SEA to ramp up their acquisition, helped The Trade Desk grow from start up to successful IPO with over 30 placements, created the Performance Marketing team for MoneySmart in Singapore and brought on the Head of Digital for the Aviva Digital Transformation team. I’ve also worked across the agency landscape with the likes of Dentsu, GroupM, ADK and IPG.
If I’m not in Singapore, I’ll be en route to my beachside home in Vancouver or playing in the waves of the Indian Ocean in Bali with my two young children and husband. I’m a strong believer in manifestation of the life you dream of and love a daydream of what’s to come.
Reach out for a chat about your expansion plans or next career move at April.firstname.lastname@example.org